Strategy

PAPCEL Co. is a dynamic and flexible global supplier of unique solutions for a customer in paper industry, able to compete on target markets.

• to maintain strong position on company target markets
• a company fully oriented on the customer, building long-term relationships with its customers
• company target markets are developing countries with growing GDP in Europe, Asia, Africa and Latin America with growing population, sufficient material base and growing industry

Costs efficiency

• a cost effective company, building quality relationships with suppliers
• a company using funds in an effective way
• a company oriented on business, atractive to skilled employees
• by means of technical solutions helps the customers to reduce energy and raw material costs

Orientation on environment

• specialist in waste paper processing, offers up-to-date technologies for production of packing and special papers
• aim of company is to keep enviromental standards, which support sustainable growth of enviromental and natural resources
• being reliable the company obtains confidence of the outside world

Long-term strategic goals

To improve technical level

• by development of machines with low energy demands
• by completion of existing projects in technical development
• by development of highly efficient press part

To improve price competive strength

• to increase efficiency of internal processes- design, purchase, production, project management
• introduction of controlling principles
• introduction of new crucial performance factors – e.g. material and work productivity
• another stage of "Lean principles" implementation

To improve service and technical support

• reaching good level in abilities of project management and its implementation into the organisational structure of the company - fully functional matrix structure
• independent control of M&R elements, automatization and electric equipment
• to create a service centre on the target market in Eastern Europe
• closer cooperation with OEM partners – locally on target markets

To penetrate new markets

• with high population, growing GDP, sufficient technical level
• acquisitions, fusions
• cooperation with local OEM partners

To improve performance of employees

• to improve manager abilities
• to improve professional abilities
• succession plan by 2010