More than 98 % of the production is exported. The Czech Republic, Slovakia, Poland, Romania, Bulgaria and Hungary are the main markets in Central Europe. In Western Europe, France and Germany belong to the main markets. In the region of Eastern Europe the main markets are Belarus, Russia, Kazakhstan and Uzbekistan. PAPCEL is also active in the Middle East countries (Egypt, Saudi Arabia, Iran, United Arab Emirates, Kuwait).
Strategic sales markets of PAPCEL are (1) Asia, particularly countries like China, India, Indonesia, Vietnam, South Korea and Malaysia (2) Africa - countries like Tunisia or South Africa (3) Latin America - countries like Chile, Argentina, Bolivia, Peru, Ecuador, Venezuela, Brazil and Mexico.
On regular basis PAPCEL participates in the international pulp and paper exhibitions and trade fairs, gives lectures at many papermaking conferences and seminars.